Commercial modeling

This is sort of the catch all for any sort of business advertising and public relation campains, which are not directly related to fashion.

Product Modeling. Generally we are generating a photo to sell a product and the model is used to show how the product is used. Also, model may be used to convey an image about a product. An example would be a model dressed like a doctor holding a blood pressure device. This gives an image of medical authority being behind the product. The physical requirements and look for commercial product modeling can vary a great deal. It all depends on the image or story you are trying to tell. This is where character models are used.

Lifestyle Modeling. Models are used in photos showing a period of life or doing something in life. The photo depict a young couple playing in a park with their children and the photo is used in an ad for a life insurance company. The models are used to act out some concept or idea of life. The physical requirements, age, size, etc. can vary greatly. But most often they use the "beautiful people" in these photos rather then real folks off the street.

Corporate Modeling. Corporate modeling is like Lifestyle but it always has a business theme. Again physical requirements can vary greatly, but usually attractive people are used - although sometimes character models are used.

Product Demo. In smaller markets this seems to be a favorite area to start models. Models stand in front of, or in a store or mall, and hand out free samples of something. The idea is they want someone attractive that people will be drawn to and will work for just a few hours or a few days. When you are young and starting out this pays better then any regular job and it can really build your confidence around people.

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